THE EXPORT MARKETS FOR EDIBLE BIRDS' NESTS

THE EXPORT MARKETS

The main export markets for edible birds’ nests are Hong Kong (50% of world trade), China (8%), Taiwan (4%) and Macau (3%) with a consumption weight value of approximately 160 tons for 2006. The total consumption value of edible birds' nests throughout the world in 2006 was estimated to be in the vicinity of RM8 billion to RM12 billion.

A continuous vocalization of swiftlet chirps and mating sounds are played throughout each and every day using speakers and audio systems installed within such buildings in order to lure the swiftlets that are flying overhead to fly into the said buildings to mate and make the buildings their new home.

 

MARKETING OPPORTUNITIES: There is a need to educate consumers in its new markets on the benefits of edible bird's nest.

 




REFERENCES:

1. http://birdnest.my/bird_06.htm
2. weloveswiftletfarming.blogspot.com
3. http://www.thestar.com.my/~/media/online/2013/07/31/21/09/metd_rs_0108_pg31a.ashx/?la=en